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Monthly Market Trends

On a monthly basis, over 1,200 properties (approximately 175,000 rooms) provide us with their occupancy statistics, average daily rates and room revenue per available room, for our monthly publication "Trends in the Hotel Industry National Market Report".

If you manage or own a Canadian hotel property, we invite you to participate in the Trends program on a monthly basis. To enroll your hotel in the "Trends" program, click here (235kb PDF) to download the sign up forms. General property information, as well as any historical occupancy and average daily rate information should be provided to establish a trend line for your property. Your monthly occupancy and average daily room rate information is to be submitted to our office on a go-forward basis. Utmost confidence is observed in handling individual property information. Individual property statistics are not made public; only the compilation of industry averages is made available to participants.

As a participating property, you will receive the "Trends" report at no charge. A user name and password will be emailed to you providing access to the Trends report online.

The publication is free of charge to those operators who participate in the program. The monthly publication (12 issues) is available to non-participants for $1,200 excluding GST (subject to change) for an annual subscription. To purchase the Trends National Market Report, click here (37kb PDF)

For more information please contact Carol Lopes.

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Hospitality Consulting