As
a follow up to our national research efforts on the impacts
of the US Terrorist Attacks on Canada’s accommodation industry, we continue to work
with the Canadian Tourism Commission, Ontario Tourism and
Alberta Economic Development, in assessing the actual impacts
of this tragic event by market. In the following article,
we have examined the impacts from the perspective of property
types: Resorts, Full Service and Limited Service properties.
September
Results
In the month immediately
following the events of September 11th, Canada’s Resort
properties in PKF’s national hotel sample experienced the greatest
impact in occupancy declines at 59.4%, a decrease of 19.6% compared
to September 2000. Limited Service properties experienced a marginal
decrease of 9.2% compared to the same month last year, closing September
at an occupancy level of 67.1%.
Of
all property types, Full Service hotels experienced the highest decrease
in terms of average daily room rates, which were recorded 3.0% lower
than September 2000.
October
Results
In October 2001,
Canadian Resort Hotels continued to suffer the greatest impacts of all
property types, as they reported an occupancy level of 47.2%, a 13.5%
decrease compared to October 2000. In comparison, Limited Service properties
experienced a marginal occupancy decrease of 3.9% in October 2001.
On a more positive note, slight increases in average daily room rate
were experienced in October 2001 for all property types tracked by PKF
with Resort Hotels reporting a room rate of $141.45, a 3.0% increase
over October 2000.
