Since launching our first Trends in the Canadian Hotel
Industry - National Market Report (Trends) in 1996,
PKF's sample of contributing hotels has grown from 90,000
rooms to 148,000 rooms in 2000 - making this database the
most complete and concise information on the Canadian hotel
industry. With a national inventory of approximately 344,000
rooms, Trends monitors occupancy percentage, average daily
room rate (ADR) and revenue per available room (REVPAR)
for over 43% of Canada's supply.
Due to the growing number of Trends contributors,
we are pleased to present our millennium edition with more
in-depth market information. Specifically, the report offers
further breakdowns of Greater Montreal, Ottawa and Edmonton
markets to include the submarkets of:
- Greater Montreal
- Downtown Montreal
- Montreal Airport/ Laval
- Ottawa
- Downtown Ottawa
- Ottawa West
- Ottawa East
- Edmonton
- Downtown Edmonton
- Edmonton South
- Edmonton West
In Ontario, we have realigned the markets into seven regions,
based on Census Divisions, with a further 20 markets reported.
The table on the back page identifies the geographic regions
utilized for reporting purposes in Ontario.
With these additions, Trends now offers market information
on 75 markets, as well as provincial, territorial and national
results each month. We have also adjusted the price level
categories to be reflective of ADR achieved by the industry
in 1999, as follows:
- budget: annual ADR's under $70
- mid-price: annual ADR's of $70 to $110
- upscale: annual ADR's over $110
If you would like further information on the Canadian hospitality
industry, please feel free to contact either our Vancouver
or Toronto office. As a national firm of consultants and
industry specialists, we provide a wide range of advisory
services to the hospitality, tourism, foodservice and clubs
industries. In the past 36 months, PKF has provided advisory
services to owners, operators, purchasers and lenders on
over $4.0 billion of Canadian hotel assets.
Fran A. Hohol, Principal (Toronto)
Pannell Kerr Forster
If you would be interested in discussing our services in
relation to the market position, performance or value enhancement
of your assets, please contact any one of our Canadian Directors
at your convenience.
| David Larone, Director, Toronto |
Beth Walters, Director, Vancouver |
| Brian Stanford, Director, Toronto |
|
| Fran Hohol, Principal, Toronto |
|
