Hospitality Consulting, Tourism Consulting - PKF CanadaTrends and Research for the Canadian Accommodation Industry
Home PKF Consulting PKF Trends & Research PKF Hotel Realty Contact Us Canadian Accommodation Consulting

Firm Leadership

Internationally PKF has been serving the needs of the hospitality and tourism industry for over 100 years and was officially formed in Canada in 1970. All five of the Canadian Directors and Principals operating out of our Toronto and Vancouver offices have been with the firm since the late 1970’s and early 1980’s (a minimum of 20 years). These five associates have well over 100 years of combined hospitality and tourism industry operational, development and financing experience.

David Larone – Director Toronto

A graduate of the University of Guelph, David joined PKF in 1975. He has been a partner and director at PKF Canada for over 20 years. Since that time he has been instrumental in the development of the Canadian practice. Actively involved in all aspects of consulting to the hospitality and tourism industry, David concentrates his activities in the areas of asset evaluation and asset strategy; hotel valuations and acquisition due diligence/underwriting; management contract and franchise negotiation. However, David’s knowledge and experience is also more broadly based, touching on a diverse range of topics including resort development and operations, tourism marketing and promotion and property taxation.

Brian Stanford – Director Toronto

Brian joined PKF in 1980 and became a partner/director in 1990. During his tenure with PKF, Brian has worked extensively with the hotel and resort sector nationally and provincially in undertaking numerous operational reviews, market studies and appraisals. Brian has also been responsible for the majority of the major portfolio work undertaken by PKF. Brian is one of only six Canadian’s accepted into the International Society of Hospitality Consultants. The ISHC is a professional society of 170 members in 16 countries who are leading consultants in the hospitality industry. Brian is also a member of the Institute of Management Consultants of Ontario and has acquired his Certified Management Consultant designation.

Fran Hohol – Principal Toronto

Fran graduated from Wilfrid Laurier University with her MA in Geography and joined PKF in 1985. Fran manages the tourism practice for the firm, undertaking numerous Market Feasibility Studies, Business Plans, Strategic Plans, Marketing Strategies and Industry Assessments for both private and public sector clients. Fran also manages PKF’s database on the Canadian accommodation industry – which is the most comprehensive database of this kind in Canada.

Fran is a past Board member of the Canadian chapter of the Travel and Tourism Research Association, and currently sits on the Tourism Committee for the Economic Development Council of Ontario. Fran is also a member of the Institute of Management Consultants of Ontario, having acquired her Certified Management Consultant designation in 1993.

Beth Walters –Director Vancouver

Beth is a Director with PKF Consulting and been with the firm since 1978 and has been responsible for the Western Canada practice since 1988. She has conducted numerous market and financial feasibility studies, valuations, appraisals and asset management advice to businesses in the tourism and hospitality industry. Beth’s experience includes extensive work with lodging facilities including resorts, hotels, limited service properties and inns, under a myriad of types of ownership such as prepaid investment, strata title and traditional ownership structures. She has a wide variety of project experience related to the food and beverage industry including facilities in hotels, golf and private clubs, banquet and catering facilities, free standing restaurants, food service chains, neighbourhood pubs and cabarets and night clubs. She has been involved with studies for conference centres, convention centres and assembly space of all sizes. Beth has diverse experience in tourism business such as attractions, spas and RV parks and campgrounds.

Hospitality Consulting